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Naturalizer

Latest Collection

Latest Collection

Naturalizer was born in the 1920s when we realized women deserved a better shoe. We were the first brand to create shoes from a woman’s last. Born in 1927, Naturalizer has been a dominant women’s brand for the past 90 years. Without ignoring our current consumer, we will attract the most valuable and relevant Millennial shoppers under 40 years of age. We will appeal to her through modern styles designed with ingenious elegant utility and engage with her through channels that connect with her lifestyle. Naturalizer will stay current and be a sought after brand in this ever- crowded industry. Now we’re pushing footwear forward by looking back to our roots and we’ll design for the ingeniously elegant women who continuously advance the way we live

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