The charm and elegance of gold has never been expressed better. Pure Gold defines soaring standards of excellence in 18, 21, 22 and 24 karat gold jewellery. Innovative and exclusive designs that suit the tastes of the European as well as the sub continental customer. From minimal, delicate designs to extremely intricate and elaborate jewellery collections that demand flawless craftsmanship, our hand picked collections attract a wide spectrum of customers.