This Spring/Summer season, City Centres Deira and Mirdif will host a schedule full of great fashion experiences and winning opportunities.
This Spring/Summer season, City Centres Deira and Mirdif will host a schedule full of great fashion experiences and winning opportunities. Being fashionable this season is made easy as both malls introduce the latest collections from international and regional brands with incredible style events, in-store promotions, a model search and surprise appearances.
Quite literally, from March 15th till April 15th, the chance to win at either mall will double as shoppers who spend AED300 at any store will have the opportunity for their ‘double’ to make their way around the mall on shopping the latest Spring/Summer collections worth a whopping AED100,000. Weekly prizes worth AED25,000 are up for grabs with 4 winners throughout the campaign.
“We are thrilled to welcome the new fashion season with a line-up of incredible experiences that celebrate the stylish offerings that are housed at City Centre Deira and City Centre Mirdif. As the home of international fashion and family entertainment, City Centre Deira and City Centre Mirdif are the destinations to shop this Spring Summer as we showcase the latest collections against the backdrop of world class entertainment to create great moments for everyone, everyday,” said Fuad Mansoor Sharaf, Senior Director – Property Management, Shopping Malls for Majid Al Futtaim properties, “We look forward to hosting style mavens and fashion enthusiasts at what is sure to be an exciting season with new collections to shop in stores now, incredible winning opportunities to be awarded and plenty of surprises along the way.”
City Centre Mirdif will keep its shoppers style game on point with a series of catwalk shows that will run from March 31st – April 2nd. Fashion enthusiasts will get their daily dose of inspiration from six catwalk shows of 12 looks per day that will feature the top ensembles from 36 participating premium fashion labels. Combining, fashion and entertainment, City Centre Mirdif will host captivating performances sure to wow an adorning crowd.
Additionally, at City Centre Mirdif, kids can participate in the eco-friendly event ‘Trashion’ – a fun show that incorporates creativity while promoting environmental responsibility. Gifted kids are invited to showcase their artistic talents by designing an outfit using recyclable materials. On April 1st, children will flaunt their creations on the City Centre Mirdif catwalk and the top three young designers will be rewarded with cash prizes worth AED 5000 for first place, AED 2500 for second place, and AED 1000 for third place.
While at City Centre Deira ‘Star Style Search’ will be held on April 7th until April 9th with a surprise celebrity guest. Every purchase at any of the fashion outlets within the mall between March 15th – April 9th will give shoppers the chance to use the virtual closet mirror. The interactive experience allows participants to choose an outfit from its digital wardrobe provided by mall retailers. Among the top 20 finalists vying for the title, one lucky winner will be glammed up by industry-leading make-up artists and stylists, photographed by a professional, featured in a leading lifestyle magazine, and receive a shopping spree worth AED 10,000.
With so much going on this Spring/Summer 2016, the season is sure to be stylishly fabulous at City Centre Deira and City Centre Mirdif.