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New immersive shopping experience at City Centre Mirdif offers free beauty and style consultations from top influencers and more


Majid Al Futtaim – the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia – is launching its new Spring Summer Fashion Campaign at City Centre Mirdif, offering visitors a unique, engaging and personal experience with renowned brands. From now until April 14, 2018, visitors are invited to the mall’s central galleria to discover the latest Spring Summer 2018 collections, style and beauty tips from top influencers, win giveaways, participate in fashion shows and more!

For the first time, City Centre Mirdif will house more than 15 brands in the mall’s central galleria offering visitors a unique and immersive fashion experience, showcasing the latest Spring Summer 2018 collections in pop-up environments. Fashionistas will love feeling like super-models with the help of a 360-degree HD Camera and a virtual fashion runway.

Participating brands Top Shop, Kiko Milano, Mamas and Papas, Carolina Herrera, Victoria's Secret, Bershka, Tommy Hilfiger, American Girl, Banana Republic, Catimini, Okaiidi, Clarins, Lululemon, Gap, and newly opened United Designers will all engage with visitors in an unprecedented way.


Book your calendars for the following highlights:

Sunday April 8 –  Free styling session at Banana Republic

On April 8, Banana Republic—which offers timeless, beautifully tailored classics—will open its doors to an in-store styling session for all.

Monday April 9 – Essential tips from Victoria’s Secret

On Monday April 9, world-class lingerie leading brand Victoria’s Secret will host a private event and share essential tips to help participants evaluate what is their right bra size, what are the best fit for them as well as what are the fragrances that best suit them, from 11am.

Tuesday April 10 –  Kids activities and prizes to win at Catimini

On Tuesday April 10, little ones will have the best time decorating special pots and planting seeds in them. Furthermore, kids under 14 years-old will be invited to participate in a dress decorating competition. Five participants will be shortlisted, and three winners will be selected. The three winners will go home with mall and Catimini gift cards, as the five participants will get a mall and Magic Planet gift card, as well as vouchers for VOX Cinemas and Orbi experiences.

Friday April 13 –  Free yoga session and prizes to win at Lululemon

On Friday April 13, Lululemon will host a free yoga session from 8:30am to 9:30am. Participants will be given Lululemon water bottles and will get a chance to win a Lululemon outfit, along with stretching right next to top fitness influencers. Motivation guaranteed.   

Saturday April 14 – Kids’ fashion show at Gap

The popular and beloved Gap store will be reaching out to its lucky loyal customers and offer them the unique chance to register their children in a kids’ fashion show that will take place at the mall’s central galleria on April 14, 2018.

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