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City Centre Mirdif presents a AED 50,000 grand prize to one lucky winner as part of Dubai Shopping Festival (DSF) 2016 celebrations

In town to celebrate Dubai Shopping Festival’s (DSF) the celebrity entrepreneurs and social media influencers, Lilly Ghalichi and Pernia Qureshi attended City Centre Mirdif’s grand prize draw to award one lucky winner, Mr Mohammad Arshad Faridi, with a prize of AED 50,000.


Mohammad Arshad Faridi won the prize at the closing of DSF’s first ever flash sale which was held for twelve hours on January 1st at City Centre Deira, Mirdif, Me’aisem and Mall of the Emirates.

Majid Al Futtaim, a strategic partner of Dubai Festivals and Retail Establishment (DFRE), organized Lilly Ghalichi and Pernia Qureshi’s visit to City Centre Mirdif as part of the DSF 2016 celebrations. Committed to creating great moments for everyone, every day, Majid Al Futtaim is hosting an array of family-friendly activities at City Centre Deira, Mirdif and Me’aisem, as well as Mall of the Emirates throughout the month of January 2016.

Lilly Ghalichi is popular social media maven and reality TV celebrity starring in the successful show Shahs of Sunset. A qualified lawyer, Lilly’s passion for style has seen her co-own and design for two fashion companies, a Beverly Hills based line of Luxury Swimwear and an affordable fashion online retailer providing celebrity looks for less. Lilly also expanded her entrepreneurial reach into the glam world, coining the term “Ghalichi Glam” and creating her own line of glamorous eyelashes, Lilly Lashes, and her own line of luxe human hair extensions, Lilly Hair.

Pernia Qureshi is one of India's leading style icons and fashion entrepreneurs, working as a stylist with Harper’s Bazaar, Elle, and Conde Nast in New York and New Delhi. She has also designed costumes for Bollywood stars, namely for the popular film Aisha. Pernia created and launched ‘Pernia’s Pop-Up Shop’, a fashion website based in India and penned the book, Be Stylish with Pernia Qureshi, offering her style tips to guide readers through seasonal trends.

Set to be the biggest in the festival’s history, with an exciting calendar of events in store until February 1st, the 21st edition of DSF offers experiences for the whole family including citywide events, international shows, mega attractions, numerous shopping opportunities and winning options for visitors and residents from around the world.