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Latest News


Mega digital installation is open to the public on Nov 6th- 20h at City Centre Mirdif and City Centre Deira.

Mega digital installation is open to the public on Nov 6th- 20h at City Centre Mirdif and City Centre Deira.


Majid Al Futtaim - the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa – marks the City Centre brand’s 20th anniversary with a larger than life format of the famous puzzle video game, Candy Crush. Visitors to City Centre Mirdif and City Centre Deira can switch and match candy combinations until November 20th.

Shoppers can get a special Candy Crush Soda token from any Customer Service Desk for every purchase of AED 300 at any store within the mall, which they need to register in order to participate in the Candy Crush Soda Sweet experience. Each participant can play up to four times per day and will be rewarded instantly with special giveaways from participating retailers.

In addition, one lucky shopper will have the opportunity to win a grand prize of 400,000AED via a spend and win promotion. Running from November 6th until November 20th, shoppers who spend AED300 at any stores in City Centre Deira and City Centre Mirdif will have the chance to win the grand prize .

Majid Al Futtaim demonstrates its commitment to creating great moments for everyone, everyday by rewarding customers with a unique experience to take part in a sweet adventure that the game has brought upon many people through a mega digital installation. For the latest updates on forthcoming entertainment, promotions, activities and community initiatives,please visit: and