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We are on a journey of creating wonderful experiences and great moments for you and your loved ones at City Centre Mirdif.

 

Events

 
 

Discover a new level in innovation, creativity and craftsmanship at TimeVallée

Featuring the finest timepieces from Piaget, IWC, Panerai, Jaeger-LeCoultre and Baume & Mercier

 

Five exceptional Luxury Watch Maisons, Piaget, IWC Schaffhausen, Panerai, Jaeger-LeCoultre and Baume & Mercier will take you on an immersive journey of Heritage and Innovation.

We welcome you to be a part of this journey…A Journey Where Times Meet.

The TimeVallée concept store is a world-renowned for its sophisticated design combines attention to detail with innovative interactive digital elements and spacious product display, providing an elevated environment to discover the rich heritage of several prestigious Luxury Watch Maisons. TimeVallée has been designed in such a way to offer guests a remarkable & personalized experience while providing an unparalleled journey of discovery for the Luxury Watch Maisons presented.

TimeVallée boutique is in Central Galleria.

About the five Swiss Luxury Watch Maisons available in the boutique:

PIAGET

Piaget is pleased to announce that it will be showcasing pieces from its iconic collections, highlighting the masterful craftsmanship and audacious creations, through this exclusive exhibition. Piaget is also excited to announce the launch of the Piaget Polo Date 36mm, which will be showcased as well, with an array of exquisite models to choose from. Refined elegance for every day, the Piaget Polo is the perfect partner for living life to the full. The Piaget Polo date 36mm rekindles the spirit of the collection in a new edition that is in perfect harmony with the needs and tastes of today, writing a new chapter in this fabulous Polo story.

 

IWC SCHAFFHAUSEN

The luxury watch manufacturer, IWC, will be presenting its latest Pilot’s Watches along with Portofino and Portugeiser collections. With its extensive experience and expertise in manufacturing precise and robust instruments, IWC brings the magic and elegance of flight. The timepieces in the collection are renowned as precise watches with outstanding technology. The star piece at the exhibition is The Big Pilot’s Watch Perpetual Calendar (Ref. IW503605) which features a stainless-steel case, a blue dial, and rhodium-plated hands. The automatic movement comprises 386 components and is engineered with a focus on maximum precision and quality. Featuring a Pellaton winding system fitted with ceramic components, the IWC-manufactured 52615 calibre is visible through the sapphire glass back. The double moon phase display at 12 o’clock correctly depicts the moon phase for the Northern and Southern Hemispheres and only needs to be adjusted by one day after 577.5 years.

 

PANERAI

Panerai is thrilled to be part of the TimeVallée initiative to expand its reach in the region and offer customers a new retail experience. Founded in Florence in 1860 as a workshop, shop and school of watchmaking, for many decades Panerai supplied the Italian Navy in general, and its specialist diving corps in particular, with precision instruments. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. The Maison will showcase its iconic Luminor line, the robust Submersible collection, and its thinnest and most versatile creation the Piccolo. Panerai has a wide range of models and innovations that will surely impress watchmaking enthusiasts visiting TimeVallée. 

 

JAEGER‑LECOULTRE

Jaeger-LeCoultre is pleased to unveil its corner at the TimeVallée Pop-Up and present collections which have been at the forefront of watchmaking both technically and artistically: Reverso, Master, Rendez-Vous, Polaris and Duomètre. Located in the serene setting of the Vallée de Joux, our Home offers a unique sense of belonging. It is here, inspired by the exceptional landscapes of the Jura Mountains, guided by an unquenchable inner fire, that La Grande Maison gets its soul. With all crafts under one roof within the Manufacture, watchmakers, engineers, designers, artisans work together to give birth to fine watchmaking creations.

 

BAUME & MERCIER

Founded in 1830 at the heart of Swiss Jura, Baume & Mercier, enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, the Maison offers its clients the finest timepieces. Born by a complementary balance between an artistic approach to shape and design coupled with watchmaking innovation in the client's service, the Baume & Mercier House continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is Maison's legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between the Maison's founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character. The Maison is delighted to collaborate with Time Vallee, representing a fantastic opportunity to introduce the new Riviera collection to our local clients, press, and partners in the beautiful scenery of the TimeVallée Pop-Up.