Established in 1993 the popular label designs a range of fashionable lingerie, swimwear, casual wear and sleepwear for fun-loving women of today. women'secret likes to reminds ladies that although basic black, white or beige underwear is essential in every woman's lingerie drawer, you can also have fun with a riot of colour, pattern and fine detail to enhance your lifestyle and mood. The key to the success of women'secret and its fashion collections is product innovation, both in the quality of fabrics used and their feminine appealing design.