Launched in the UAE in 2004, Max is the largest value fashion brand chain in the Middle East with 200 stores across the Middle East, Africa and India. Catering to the mid-market segment it retails Max branded merchandise for men, women and children along with footwear, home and accessories. An established Super brand, Max strives to fulfill its brand promise of ‘more fashion more value’ to its customers by offering merchandise designed in-house and manufactured to stringent quality standards at amazing prices. Max is part of the Landmark Group, one of the largest retail conglomerates in the Middle East and India.