Bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, Bebe Sport, 2b bebe and bebe outlet brands. Current Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. At that time, three categories dominated the women's wear market: junior, briouh women inspirational, sexy fashion.
Over thirty years later, bebe has established itself as one of the top women's retailers having developed the contemporary market for the masses, before a true non-junior ever existed. bebe has forever changed the landscape of the women's retail fashion world.
The Bebe woman is not defined by how she looks – she is defined by her attitude: assertive, sexy and stylish. She's confident and cutting edge, demanding the same cachet from her clothing. For her, bebe's signature look of hip, sophisticated, body-conscious fashion is the ultimate expression of her own style.