The Lacoste legend is born in 1933, when René Lacoste revolutionises mens’ fashion replacing the classical woven fabric, long-sleeved and starched shirtson the courts, by what has now become the classic Lacoste polo shirt. Morethan 75 years after its creation, Lacoste has become a "lifestyle" brand which allies elegance and comfort. The Lacoste art of living expresses itself today through a large collection of apparel for women, men and children, footwear, fragrances, leather goods, eyewear, watches, belts and hometextiles. Lacoste founds its success on the essential values of authenticity, performance and elegance. The crocodile incarnates today the elegance ofthe champion, René Lacoste.