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Born in Duke Street, London, during the freedom of the “Swinging Sixties”, Miss Selfridge has always been known for capturing the latest trends and epitomizing colorful, fun and fast-moving fashion. Over four decades later, Miss Selfridge is still echoing the originality and outrageousness of the 1960s.
Characterised by its boutique-environment stores, abundance of dresses and vintage-inspired looks, Miss Selfridge is perfect for young women wanting on-trend smart and casual daywear and glamorous eveningwear.
With a flagship store on London's Oxford Street, Miss Selfridge now has over 250 shops in the UK, Europe, Asia and the Middle East, and its reputation is growing internationally. Debuting in the Middle East at The Avenues in Kuwait, the brand has expanded to additional locations in Dubai, Bahrain and Qatar operated by MH Alshaya throughout 2009 and 2010.