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Mall of the Emirates, City Centre Deira and City Centre Mirdif dish up mouthwatering activities and opportunities to win during Dubai Food Festival

Feb 27, 2017

Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, will host mouthwatering activities and winning opportunities during Dubai Food Festival 2017.

  • Win AED 5,000 daily, and double your chances by dining at diverse food and beverage outlets at Mall of the Emirates.
  • Put your memory to the test in ‘The World on a Plate’ challenge at Mall of the Emirates, from Feb 23 – Mar 11.
  • Win AED 2,500 daily at City Centre Deira and City Centre Mirdif and get ten times the chance by dining at food and beverage outlets at the malls.
  • Slice and dice ingredients at the virtual reality game ‘The Chef’s Battle’ at City Centre Mirdif from Mar 2 – Mar 11.
  • Delicious instant food prizes at City Centre Deira from Feb 23 – Mar 11.

Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, will host mouthwatering activities and winning opportunities during Dubai Food Festival 2017. The festival is in partnership with Dubai Festivals and Retail Establishment (DFRE) and will be held from February 23 until March 11, 2017, with a menu overflowing with family fun and thrilling experiences at Mall of the Emirates, City Centre Deira and City Centre Mirdif.

With more than 100 palate pleasing menus to choose from, Mall of the Emirates,
City Centre Deira and City Centre Mirdif offer a wide range of food outlets from all over the world! Popular choices which are exclusive to the malls, include Ding Tai Fung, Dalloyau and Sugoi Sushi.

There are plenty of opportunities to win big this DFF. At Mall of the Emirates, shoppers who spend AED 250 at any of the mall’s retailers will have the chance to take home AED 5,000 daily. Those who visit the mall’s dining outlets can avail from a double coupon, for double the chance to win!

While at City Centre Deira and City Centre Mirdif, visitors who spend AED 150 at any of mall’s stores, can present their receipts at Customer Service Desks and enter a draw to win AED 2,500 daily. Shoppers who dine at any of the food and beverage outlets will have ten times the chance to win!

Additionally, Mall of the Emirates and City Centre Mirdif will host two exciting gourmet games, encouraging shoppers to get involved in fun culinary challenges. Visitors who dine at Mall of the Emirates can relish in DFF like never before as they take part in ‘The World on a Plate’ challenge from February 23 - March 11.

How does it work? An interactive screen will showcase a range of various dishes and respective captions from the vast dining outlets housed in Mall of the Emirates. Participants will be asked to match the correct images to their descriptions for the chance to win instant dining discounts and learn about all the options available at the mall!

At City Centre Mirdif, from March 2 – 11, visitors can step inside the virtual reality of ‘The Chef Battle’. Players will be given controllers that simulate swords and slice away at ingredients that are used to create their respective dishes. Players that slice the wrong items will lose points while those that slice the most will be rewarded with exciting prizes from the mall’s participating dining outlets.

At City Centre Deira, from February 23 – March 11, shoppers who spend AED 500 at any of the participating retailers in the mall are in for a delicious treat as they can take a dive in a lucky dip at a designated barrel located in the mall. Everyone is a winner as they can pick from a selection of exciting food and beverage related prizes, instantly!

“Majid Al Futtaim is delighted to be part of Dubai Food Festival 2017 as the city gears up for to celebrate all things food. DFF is a great opportunity to shine the spotlight on our mall’s varied food and beverage offerings, from cafes to ice cream parlors and casual to fine dining, each mall has something to suit everyone’s tastes,” said Fuad Mansoor Sharaf, Managing Director East Region – Property Management, Shopping Malls for Majid Al Futtaim, “As a long standing strategic partner of Dubai Festivals and Retail Establishment we look forward to welcoming visitors to enjoy exciting themed activities as well as participate in giving back to the community as we continue to demonstrate our support to the Emirates initiative, including H.H. Sheikh Mohammed’s ‘Year of Giving’.

Social media fans can get in on the culinary fun via the mall’s online platforms to see videos of the malls dining outlets’ creating their most famous, signature recipes.
For more information, please visit: www.malloftheemirates.com, www.facebook.com/MallOfTheEmirates, or www.instagram.com/malloftheemirates; www.citycentredeira.com or www.facebook.com/CityCentreDeira or www.citycentremirdif.com or www.facebook.com/CityCentreMirdif

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