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Majid Al Futtaim’s City Centres Deira, Mirdif and Me’aisem —in partnership with Dubai Festivals and Retail Establishment (DFRE)— invited the littles ones to help children in need with the new charity initiative “Draw for Good”.
Children visiting City Centres Deira, Mirdif and Me’aisem, were invited to draw a meal that they wished they could share with children in need on a white plate. Majid Al Futtaim will donate all the proceeds from the purchased plates to the humanitarian organisation, Red Crescent, who will send them to families in need. Additionally, all visitors were able to make a contribution via donation boxes placed near the drawing stations.
Visitors to City Centres Deira, Mirdif and Me’aisem were instantly rewarded with delicious treats at the new and exciting ‘Crave Carnival Stations’. Shoppers redeemed their coupons at the Customer Service Desks by showing their purchase receipts of AED 150 or more. To unlock the boxes, participants simply posted on their Instagram, Twitter or Facebook pages the event’s Hashtag and coupon code, and the box will open unveiling tasty surprises.